<p>This monograph presents the aims and results of innovative research into public attitudes to and engagement with heritage in Lincolnshire, conducted at the University of Lincoln in order to advance scholarly knowledge and inform the development of strategies for managing heritage in the county. It includes the outcomes of a unique, large-scale, county-wide survey of public attitudes which generated new in-depth data about the sort of heritage people are most interested in, how they have engaged with it, and what might affect this engagement in the future. Subsequently, the outcomes of three novel approaches to engaging people with diverse heritage are explored, enabling the impact of using a digital app to vote for heritage favourites, being involved in village cricket, and developing new heritage-related theatrical performances to be elicited and compared. While the case studies in this volume focus on Lincolnshire, the methodologies, outcomes and analysis are important for anyone interested in public attitudes to heritage and heritage management in any part of the world.</p>