Developing Entrepreneurial Marketing Competencies (Chapter 25)

After the reading this chapter you will be able to:Understand the importance of educating tomorrow’s entrepreneurial marketers today;Recognise that students need to undergo a clearly defined learning journey in order to become future successful entrepreneurial marketers;Appreciate the components of a learning journey incorporating the necessary features leading to effective entrepreneurial marketing action in individual students;Assess and analyse the nature of the various knowledge elements and competencies that can lead to the development of an entrepreneurial identity in students.