Innovation can be considered at the systemic, cultural, national and wider level, and it can be considered at the micro level (person, firm, organization)?Innovation is future-making; it changes the future.?The dominant narratives of the future, and what innovation means, is a highly contested space. Whose future is most important? ?There are many conflicting anticipatory models and desired futures. So encouraging innovation is important, but to me, encouraging innovation for good is more important. ?