Version 4 2024-03-13, 16:06Version 4 2024-03-13, 16:06
Version 3 2023-10-29, 14:45Version 3 2023-10-29, 14:45
journal contribution
posted on 2024-03-13, 16:06authored byBarry Ardley
The impact of new forces in the firm’s business environment means that strategy and value are now delivered and captured in digital spaces occupied by virtual communities of customers. These strategic changes have made possible the sharing of value creating practices between consumers and firms, where customers are now highly influential in brand decisions