A metaphor analysis research agenda for tourism studies
journal contribution
posted on 2024-03-01, 09:49authored byEmmanuel Adu-Ampong
Highlights? Proposes a research agenda on metaphor analysis for tourism research? Situates metaphor analysis within the linguistic turn in social sciences? Identifies that tourism metaphors always have a selling function? Metaphors used to sell tourism development to communities have yet to beexamined? Shows how the metaphors of ‘heart’ and ‘pillar’ are used by tourism policy makers