Anchoring has little effect when forming first impressions of facial attractiveness

First impressions based on facial appearance affect our behaviour towards others. Since the same face will appear different across images, over time, and so on, our impressions may not be equally weighted across exposures but are instead disproportionately influenced by earlier or later instances. Here, we followed up on previous work which identified an anchoring effect, whereby higher attractiveness ratings were given to a person after viewing naturally varying images of their face presented in descending (high-to-low), rather than ascending (low-to-high), order of attractiveness of these images. In Experiment 1 (n = 301), we compared these ‘descending’ and ‘ascending’ conditions for unfamiliar identities by presenting six-image sequences. Although we found higher attractiveness ratings for the ‘descending’ condition, this small effect equated to only 0.22 points on a 1–7 response scale. In Experiment 2 (n = 307), we presented these six-image sequences in a random order and found no difference in attractiveness ratings given to these randomly ordered sequences when compared with those resulting from both our ‘descending’ and ‘ascending’ conditions. Further, we failed to detect an influence of the earlier images in these random sequences on attractiveness ratings. Taken together, we found no compelling evidence that anchoring could have an effect on real-world impression formation.