In the digital economy, the creative industries revolvearound dynamic, innovative and often unorthodoxcollaborations, whereby numerous large,small and micro-businesses come together for theduration of a project, then disband and form newpartnerships for the next project. Research designsmust therefore address multiple contexts and levelspresenting an analytical challenge to researchers. Inthis project we extend work that investigates thesignificance of emergence in theorising entrepreneurshipinto an exploration of how to articulate thecreation and flow of value and effective ontology ina creative landscape.