The topic of entrepreneurial competencies and skills in farm tourism is of great importance both in the field of tourism entrepreneurship and niche tourism management. Farmers develop a specific set of skills to meet the specific needs of farm management such as conceptual and theoretical, strategic, and forecasting, and stakeholder relationship management. Farm tourism is a distinct field, very different from farm management. This article will review the set of skills required to run a farm as a tourism business. The article argues that a lot of farm business and management competencies and skills are transferable skills, and therefore, highly compatible with farming tourism entrepreneurship.
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Department of Marketing, Languages and Tourism (Research Outputs)