Going in circles: new business models for efficiency and value

<p>PurposeThis paper aims to explain what managers will want to know about the circular economy by covering some of the key issues and discussing an approach which may help organisations to move towards the circular economy.Design/methodology/approachThis is a conceptual paper, which blends theory and hard facts to achieve its aims.FindingsThis paper presents a framework which uses multiple levels of analysis to explain how organisations can prepare for and implement circular economy practices.Originality/valueThis paper makes relevant contributions for both academics and practitioners by providing essential practical guidance on the “what”, “how” and “why” of the circular economy, which can help managers to plan and implement a convincing business case for this sustainable approach.</p>