New Product Development During the Last Ten Years: The Ongoing Debate and Future Avenues

<p>Research on new product development (NPD) has grown considerably over the last 30 yearsinterweaving with serval fields of study such as strategy, marketing, supply chain management, andproject management. This study offers an overview of the development of the NPD managementliterature published over the last ten years (2008 to 2018) in 1,226 peer-reviewed articles. By applyingbibliometric analysis, we have discovered the existence of five research clusters focused on thefollowing main thematic areas: the NPD process, the integration of diverse knowledge sources forNPD optimization, the relationship between NPD and corporate strategy, the role of users andconsumers in the NPD process, the supplier involvement in the NPD activities. In respect of eacharea, we selected and reviewed the most relevant contributions and presented the emerging theoreticalapproaches and best practices. Also, the analysis has helped us to uncover the existence of promisingresearch areas that have been scarcely explored. As a result, we formulated some suggestions forfurther research to fill in the existing gaps.</p>