Soft innovations and organisational ambidexterity: required platforms for SMEs survival

<p>Many of the previous research studies on innovation tend to focus on process and product(technological) innovations. It is, however, interesting to note that Organisational andMarketing Innovations (OMIs) could be the necessary prerequisites to optimally utilise anddeploy such technological innovations. This study proposes Organisational Ambidexterity asa necessary antecedent to develop the firm’s OMI capabilities. For firms to remaincompetitive and adaptive to a continuous change in the business environment,Organisational Ambidexterity has been noted to be a necessary attribute, but research onambidexterity at individual level of analysis is limited. The study intends to develop aframework that promotes effective innovation through shop floor employees’ contributionsto Organisational Ambidexterity, OMIs capabilities of Small and Medium-sized Enterprises.</p>