Sustainable purchasing behavior and the consumer: Pre- and in-store interventions to facilitate the use of carbon labelling
This empirical article presents the results of two interventions at different stages in the purchase process designed to influence consumer purchase behavior towards lower carbon products. Survey and questionnaire results show the potential for targeted interventions to increase awareness and understanding of complex sustainability initiatives, such as carbon labelling. Analysis of supermarket loyalty card data provides further evidence of the widely cited attitude-intention-behavior gap. The value of measuring the behavioral impact of interventions objectively is therefore highlighted. The challenge of attempting to change behavior within real world contexts, such as a retail supermarket setting, is illustrated and the consequences of this discussed. Our findings present valuable insights for researchers studying behavioral change and stakeholders attempting to influence pro-environmental purchasing behavior.
History
School affiliated with
- Department of Marketing, Languages and Tourism (Research Outputs)
- College of Arts, Social Sciences, and Humanities (Research Outputs)
Publication Title
European Journal of Sustainable Development ResearchVolume
8Issue
4Pages/Article Number
em0267Publisher
ModestumExternal DOI
eISSN
2542-4742Date Submitted
2019-11-30Date Accepted
2024-08-09Date of First Publication
2024-09-09Date of Final Publication
2024-10-01Funder
This study was supported by the Department of Environment Food and Rural Affairs (Defra) as part of a PhD studentship.Relevant SDGs
- SDG 13 - Climate Action
- SDG 12 - Responsible Consumption and Production
Open Access Status
- Open Access
Date Document First Uploaded
2025-01-23Will your conference paper be published in proceedings?
- N/A