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The Ansoff archive: Revisiting Ansoff's legacy and the holistic approach to strategic

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posted on 2024-08-21, 10:03 authored by Richard W. Puyt, Peter H. Antoniou, Andrea CaputoAndrea Caputo

This paper explores the profound influence and legacy of H. Igor Ansoff in the field of strategic management. Ansoff, a Russian-American mathematician known as the father of strategic management, introduced groundbreaking concepts such as the Ansoff matrix and long-range planning. The Ansoff Institute's recent initiative to establish the Ansoff Archives at the University of Twente underscores his enduring impact on strategic management research. This archive aims to preserve his intellectual contributions and support future scholarship. The paper reviews Ansoff's seminal works, including his influential publication Corporate Strategy (1965) and discusses his holistic approach to strategic change, which remains relevant in today's dynamic organizational environments. By commemorating Ansoff's contributions, the paper highlights the importance of his strategic frameworks in guiding contemporary issue management amidst unprecedented levels of uncertainty and change.

History

School affiliated with

  • College of Arts, Social Sciences, and Humanities (Research Outputs)
  • Lincoln International Business School (Research Outputs)

Publication Title

Strategic Change

Volume

33

Issue

6

Pages/Article Number

513-518

Publisher

Wiley

ISSN

1086-1718

eISSN

1099-1697

Date Submitted

2024-07-16

Date Accepted

2024-07-24

Date of First Publication

2024-08-16

Date of Final Publication

2024-11-07

Open Access Status

  • Open Access

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