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Who killed long copy?

journal contribution
posted on 2023-10-18, 09:18 authored by Roger Horberry, Gyles Lingwood
<p>Long copy is of course long dead. The adverts of yesteryear featuring hundreds of carefully crafted words are clearly no more.</p>

History

School affiliated with

  • Lincoln School of Design (Research Outputs)

Publication Title

Brand Republic website

Publisher

Haymarket Media Group

Date Submitted

2014-12-14

Date Accepted

2014-08-26

Date of First Publication

2014-08-26

Date of Final Publication

2014-08-26

ePrints ID

16263

Usage metrics

    University of Lincoln (Research Outputs)

    Categories

    Keywords

    advertisingCopywritingJCNotOpen

    Licence

    CC BY 4.0

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