Introduction

Introduction Gary D. Rawnsley & Ming-yeh T. Rawnsley Part 1: The Development of the Study and the Structure of Chinese Media 1. (Re)-Focusing on the Target: Reflections on a Trajectory of Studying the Chinese Media Yuezhi Zhao 2. China, Soft Power and Imperialism Colin Sparks 3. Evaluating Chinese Media Policy: Objectives and Contradictions Rogier Creemers